Founder’s Story
SPIRIT OF DEDICATION
Neil Wasserman, founder of Ruach Distillery, was inspired by cherished memories of his beloved grandfather visiting and ceremonially opening the liquor cabinet—a ritual that ignited his passion for perfect whisky.
our
founder
Motivated by his Jewish heritage and a deep sense of Zionism, Neil left behind successful careers in law enforcement and real estate to pursue his lifelong dream of making whisky in the promised land. His journey involved collecting rare bottles, participating in exhibitions, and undergoing rigorous professional studies and mentorship at the renowned American Distilling Institute, where he built invaluable connections with leading distillers from around the world.
founder & distiller
“At the Ruach
Distillery,
we believe there is a spiritual art in the creation of great
single malt whisky”
Founder
start
In 2016, Neil fulfilled his vision by forming “Promised Land Spirits” LTD, an entity that would go on to build a craft brewery and the Ruach Distillery in Pardes Hanna, Israel. Ruach, Hebrew for both “spirit” and “wind,” stands as a testament to his passion for crafting exceptional whisky and spirits that embody the essence of Israel’s natural beauty, spirituality, and storied history.
Founder
journey
Neil’s journey embodies the spirit of perseverance, dedication, and a deep-rooted connection to his heritage. With Ruach, he invites you to experience the richness of Israel’s tapestry through every sip—an ode to the past, a celebration of the present, and a promise for the future.
Ruach single malt whisky is a testament to our
founder’s passion
to create miraculous whisky in the Promised Land -
to be treasured,
savoured & celebrated.
Founder
story
“As the founder of Ruach Distillery, my mission is to honor the rich traditions of whisky-making while integrating the unique climate of Israel into our craft. I am dedicated to producing premium whisky that not only stands out for its exceptional quality but also advances the art of whisky crafting in our country. By combining time-honored methods with innovative techniques, I aim to create exquisite spirits that appeal to both connoisseurs and collectors.”
“My goal is to elevate the profile of whisky-making in Israel, enhancing awareness and appreciation for this noble craft. Every bottle of Ruach Whisky reflects my commitment to artistry and tradition, featuring elegant branding that celebrates the distinctive character of Israel. Through Ruach, I seek to offer a luxurious whisky experience that embodies both the heritage of the past and the vibrant spirit of our present.”
